Would you be surprised to be told that every single TikTok video you post has the potential to drive an influx of traffic straight to your website, shop, or blog?
Yes, I agree—right now your content might go viral and rack up a bunch of views, but all that effort without a clickable bio link feels fruitless, don’t you think? It’s kind of like building a beautiful storefront with no door—people can admire it from the outside, but they can’t step in to see what you’re really offering. In this blog, we’re going to cover:
- Why is the ‘link in bio’ field such a valuable asset on your TikTok profile?
- Who benefits the most from using it?
- How to add a link to TikTok bio?
Why Do You Need a Link in Your TikTok Bio?
To put it simply, the primary reason you should have a link in your TikTok bio is because it’s essentially the one and only gateway between your viral content and the actions you want your audience to take. Depending on your business model and how you make money, you might be aiming for different outcomes—you may want to drive traffic to your website or other social channels, sell a product, or even collect email addresses to grow your mailing list. It could be anything.
The point is, without a clickable bio link, every single like or comment you receive becomes an empty metric—because there’s no way to convert those viewers into actual subscribers, customers, or leads.
So, it’s safe to say that a well-placed, optimized bio link can pave the path from “Love this video” to “Bought that product”—giving you measurable results that can actually be tracked.
Requirements for Adding a Link to Your TikTok Bio
In contrast to some other social media platforms—such as Instagram—TikTok requires you to meet certain conditions before you can add a link to your bio. Below, we’ll break down what those requirements are:
- Switch to a Business Account: Surprisingly, only Business accounts can add a clickable website link in their bio. Personal accounts do not have access to this feature.
- Meet the Follower Threshold: In many regions, you need at least 1,000 followers to unlock the bio link feature. (This number may vary depending on your location.)
- Update the TikTok App: Make sure you’re using the latest version of the TikTok app—older versions may not support this feature.
How to Add a Link to TikTok Bio
Here’s a step-by-step guide on how you can do this:
Step 1: Switch to Business Account
- Open the TikTok app,
- Go to your ‘Profile’(bottom right),
- Tap the ☰ menu (top right corner),
- Tap ‘Settings and privacy’,
- Tap ‘Account’,
- Select‘Switch to Business Account’,
- Choose a category (e.g., Personal Blog, Education, etc.),
- Tap ‘Next’ to confirm.
Step 2: Add a Website Link in Your Bio
- Go to ‘Edit Profile’ and find the ‘Website/Link’ field.
- Paste a URL starting with https:// (e.g., https://yourwebsite.com).
- Keep it short to fit TikTok’s 80-character bio limit.
- Save and verify the link is clickable.
Use Link in Bio Tools to Add Multiple Links to Your TikTok Bio
As we mentioned earlier, TikTok’s bio link feature comes with several restrictions. Only business accounts with over 1,000 followers (in most regions) can add a clickable link. Additionally, it only allows you to include one clickable link.
There is no doubt that using link-in-bio tools is one of the best solutions for TikTok creators and businesses looking to boost and maximize their impact. If you’re wondering how to add a clickable link in your TikTok bio, these tools make the process quite simple—giving you more control, flexibility, and opportunities to direct your audience exactly where you want them to go.
What makes these link-in-bio tools truly special is real-time link management. This means that whether you’re launching a new product, promoting content, or running a campaign, you can instantly update and refine your landing page—without ever needing to change the bio link itself.
Pro Tip: To overcome this limitation and manage multiple links effortlessly, consider using brandID — a smart solution that lets you consolidate all your important links into one easy-to-click bio link.
brandID: The Best Link in Bio Tool
If you’re not just posting for fun and want to start making real money from TikTok, brandID is the best link-in-bio tool you need to check out right now. It brings all your content together in one clean, organized hub—letting you sell digital products, collect fan tips, offer subscriptions, and showcase galleries with direct-to-cart features.
What truly sets brandID apart is its rich set of monetization tools. From selling music, videos, or downloadable resources to offering membership tiers, you can build multiple income streams without breaking a sweat. Plus, with real-time link updates and built-in analytics, you’ll stay on top of what’s performing and where to improve—making it a perfect tool for creators who are serious about growing and cashing in on their audience.
4 Benefits of Using Link In Bio Tool
No matter who you are—an entrepreneur, digital creator, influencer, or business owner—your link in bio tool is more than just a clickable line on your profile.
It’s a powerful tool to grow your audience, boost engagement, and drive conversions. In fact, the right link can turn passive viewers into loyal followers, paying customers, or email subscribers. Below, we’ll mention four key benefits of adding a link to your TikTok bio.
- Drive Traffic to Other Platforms or Offers
- Boost Monetization Opportunities
- Show Your Personal Brand
- Track Click and Understand Your Audience
1- Drive Traffic to Other Platforms or Offers
Send followers to your website, blog, shop, YouTube channel, or anywhere else you want them to go—right from your TikTok profile.
2- Boost Monetization Opportunities
Promote your products, collect tips, sell digital content, or share affiliate links—all from one smart link that helps you earn.
3- Show Your Personal Brand
Turn your link into a mini hub that reflects your personality, work, and offerings, helping you stand out and build trust.
4- Track Click and Understand Your Audience
With link tracking tools, you can see what’s working, which links are most popular, and how your followers interact with your content.
Conclusion
Adding a clickable link to your TikTok bio is a crucial step if you want to turn your viral content into tangible, achievable results. Whether you’re driving traffic to your site or building up your audience, that simple link acts as a gateway between your videos and your objectives. While TikTok’s built-in bio link comes with its own restrictions, using link-in-bio tools lets you unlock full flexibility and take control of your traffic.
Don’t wait until it’s too late to level up your TikTok game! With brandID, you can unlock powerful features to grow your audience and boost sales—all from one simple link. Sign up now and get ahead of the competition before they catch up!
FAQs
You might be using a personal account. TikTok only allows clickable links in bios for business accounts, and often requires at least 1,000 followers to unlock this feature. If you don’t see the “Website” field, switch to a business account and make sure your app is up to date.
As of now in 2025, TikTok only allows you to put one single clickable link in your bio. If you wish to add more links, the best solution is to use a link-in-bio tool like brandID.
Unlike basic link aggregators, brandID is a powerful, all-in-one platform that lets you create a fully customizable landing page where you can showcase multiple links, digital products, subscription tiers, videos, audios, and more—all from a single, clean bio link. This platform is tailored for creators, entrepreneurs, and small businesses looking to organize and monetize their online presence.
No, you can’t add a clickable website link to your TikTok bio without switching to a business account—personal accounts don’t support clickable links. You can still add a URL to your bio as plain text, but followers won’t be able to tap it directly.
You can track clicks on your TikTok bio link using either a link shortener like Bitly or a link-in-bio tool like brandID. These tools have built-in analytics that show how many people clicked your link and where the traffic came from, helping you devise and plan your content strategy.
