How to Make Money on TikTok: 11 Proven Methods

TikTok isn’t just where trends begin; it’s where serious money is made and where creators learn how to make money on TikTok every single day.

With over 1.5 billion active users in 2025 and billions in annual TikTok Shop sales, the platform has become a leading driver of digital content monetization for creators, influencers, and small businesses.

 From lifestyle influencers landing high-value brand deals to entrepreneurs turning one viral video into thousands in product sales, TikTok proves that when attention is monetized strategically, it can transform your income quickly.

In the next sections, we’ll cover 11 proven strategies for making money on TikTok. From building a loyal audience to leveraging TikTok’s built-in monetization features, these methods will show you exactly how to turn your creativity and content into consistent income online.

TikTok Monetization Landscape

In 2025, TikTok’s monetization tools are more advanced than ever, thanks to updates like the Creator Rewards Program, which replaced the original Creator Fund and now offers up to 20 times higher payouts—ranging from $0.30 to $1 per 1,000 views, depending on engagement and originality. In addition to this, TikTok Shop has exploded as a direct sales channel, integrating seamlessly with e-commerce. Nonetheless, product sales aren’t the only focus — affiliate and live-stream earnings are also thriving.

To get started, creators must meet basic eligibility requirements:

• For creators (basic eligibility requirements):
  • Must be at least 18 years old.
  • Have 1,000–10,000 followers for features like LIVE Gifts or the Creator Rewards Program.
  • Accumulate 100,000 views in the past 30 days.
• For businesses (TikTok Shop setup requirements):
  • Provide valid identification.
  • Have a registered business address through the Seller Center.

With the right mix of creativity, audience targeting, and monetization tools, TikTok in 2025 offers some of the most lucrative opportunities in social media.

11 Best Ways to Make Money on TikTok

Over the past couple of years, TikTok—with its global community of over 1.5 billion users—has rapidly emerged as a leading platform for creators, influencers, and businesses, creating numerous opportunities for growth and monetization. Although the platform is constantly undergoing significant changes, there remain many proven strategies that can help you generate income on TikTok. Below are seven of the most effective approaches to boost your revenue and make the most of this dynamic platform.

1- Join the Creator Rewards Program

The Creator Rewards Program—formerly called the Creator Fund—gives eligible creators a straightforward way to earn money based on how well their videos perform. Although it mainly rewards high-quality, original videos that are over one minute long, payouts also depend on factors like views, engagement, and audience interaction. To qualify for TikTok’s Creator Rewards Program, you need:

• At least 10,000 followers,
• 100,000 video views in the past 30 days,
• Content that adheres to TikTok’s guidelines,
• The video must be original and over a minute long.

2- Sell Products Through TikTok Shop

To get started, register as a seller, list your products, and tag them in your videos or live streams for effortless purchases. In addition to selling your own items, you can participate in affiliate programs to promote others’ products and earn commissions.

Commissions typically range between 5% and 30% per sale, while businesses can generate $50,000 or more monthly. TikTok takes a small percentage of sales, but high-volume sellers often see substantial revenue growth.

TikTok Shop allows creators and businesses to sell products directly within the app. By integrating your product catalog, you can:

• Showcase products in your videos.
• Utilize shoppable tags.
• Drive direct sales without redirecting users to external sites.

3- Brand Partnership

Once you’ve built a substantial following, brands often reach out to collaborate on sponsored content opportunities. Partnering with brands for sponsored posts remains one of the most lucrative options, especially for influencers who focus on specific niches.

Depending on your follower count and niche, earnings can range from $100 to over $10,000 per post. While micro-influencers typically make between $500 and $5,000 per month, top creators can earn six-figure incomes annually through brand partnerships.

4- Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting products through unique links—without the need to manage inventory—making it ideal for influencers in niches such as beauty or technology.

You can join TikTok’s Affiliate Network or third-party programs like Printify Affiliate. Then, share your affiliate links in videos or your bio, earning a commission whenever your followers make a purchase.

To access the official TikTok Affiliate Network, you must be a registered TikTok seller. Although there is no strict follower minimum, having over 1,000 followers increases your chances of approval.

5- Go Live and Collect Gifts or Tips

Going live on TikTok allows you to engage with your audience in real time, fostering stronger connections and immediate interaction. During these live sessions, viewers can send virtual gifts that are converted into Diamonds, which you can then cash out. Besides virtual gifts, you can also offer subscriptions for exclusive content, creating a reliable and steady source of income.

If you want to take tips and subscriptions beyond TikTok’s native features, brandID allows you to add a custom tipping button and exclusive content tiers directly in your bio link—giving fans multiple ways to support you.

6- Offer Exclusive Content via TikTok Series

TikTok Series enables you to create and sell premium video content directly to your followers. By offering exclusive tutorials, behind-the-scenes footage, or in-depth discussions, you can set a price for each series while attracting dedicated followers who are willing to pay for valuable, exclusive content. 

In addition to generating revenue, this feature helps enhance your brand’s authority within your niche. Be that as it may, the TikTok Series is especially ideal for creators with specialized knowledge or unique skills.

7- Sell Digital Products

I truly believe one of the most exciting ways to make money on TikTok is by selling digital products straight to your audience, which lets you turn your expertise into a steady stream of passive income—earning even while you sleep!

All you need to do is create digital products such as e-books, printables, templates, or planners. Then, promote them through your videos and link back to sales platforms in your bio or via TikTok Shop for instant purchases.

Bonus Tip: Use brandID to host and sell your digital products directly through your bio link. No coding skills or complicated e-commerce setup required—simply upload your file, set your price, and start earning. Your audience can make purchases instantly.

8- Become a TikTok Consultant or Coach

If you have already been quite successful in achieving your goals on the TikTok platform and have mastered the best practices for boosting your TikTok page, you can apply those same growth strategies and turn your expertise into a service by becoming a seasoned TikTok consultant or coach, helping you make money on TikTok. Use your platform knowledge to advise brands or aspiring creators, offering services such as content strategy development or account growth training.

What you can offer:

• One-on-one coaching for creators or small businesses.
• Account audits to improve engagement and reach.
• Content strategy plans tailored to specific niches.
• Ad campaign guidance for TikTok’s paid promotion tools.

9- Offer Subscriptions for Exclusive Content

Another interesting way to make money on TikTok is by offering different subscription tiers to your loyal audience. The first step is to build a strong fan community by creating free, highly valuable, and informative content to spark their interest. Once you have captured their attention, you can offer them exclusive content, providing you with a steady stream of recurring income.

Bonus Tip: Tired of letting algorithms decide your income? With brandID’s subscription feature, TikTok creators can set up recurring tiers like Basic, Pro, or Advanced to share exclusive content such as behind-the-scenes clips, private webinars, or early-access tracks. 

10- License Your TikTok Content

Sometimes, brands or media companies will pay to license popular TikTok videos for their ads or campaigns. If one of your posts goes viral, you can negotiate a licensing deal and turn that single piece of content into direct revenue — all without putting in any extra work.

11- Grow and Sell TikTok Accounts

Just like flipping domains or building Instagram pages to sell, you can create TikTok accounts focused on a specific niche, grow them to a solid following, and then sell them to brands or aspiring creators looking for a ready-made audience.

Quick tips for success:

• Pick a niche that already has proven demand.
• Post regularly using trending sounds and hashtags.
• Focus on real engagement rather than just follower numbers.
• Make sure all your content is original and copyright-safe.
• Keep an eye on performance using TikTok Analytics to show results to potential buyers.

Conclusion

In 2025, TikTok offers countless opportunities to make money — but only if you take action. The longer you wait, the less impact you’ll see. Act now, because other creators in your niche aren’t resting on their laurels. In fact, every day you delay gives them more chances to grow, as they’re already working to build strong, loyal communities. The quickest way to claim your share is to set up systems that convert attention into income on autopilot.

That’s exactly what brandID delivers — and it’s completely free. In just minutes, you can create a powerful link-in-bio that sells your digital products, digital downloads, videos, collects tips, and offers multiple subscription tiers — all in one place. Don’t let your audience scroll past to someone else. Sign up at brandID today and turn your next TikTok post into your next paycheck.

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