Halloween marketing campaigns present a real opportunity for brands to gain visibility and increase sales during the spooky season. By showcasing creative Halloween products to sell, businesses can grab people’s attention, get them excited, and turn Halloween fun into real profits. By studying how top brands plan and launch their Halloween strategies, you can learn how to boost your own Halloween campaign, stay creative, and grow your sales.
But stay tuned—because right at the end of this list, something exciting is brewing with brandID, and it’s a Halloween offer you won’t want to miss. brandID offers an exclusive offer made for influencers and content creators. From October 25 to November 1, 2025, brandID is hosting a commission-free week, letting creators keep 100% of their earnings and join brandID’s high-commission affiliate program. Read on to see how Halloween campaigns like brandID’s can help you turn your creative ideas into profit this season.
1. Heinz: Tomato Blood
If you’ve never used ketchup as fake blood, good for you—you probably had a peaceful childhood! But for the rest of us, ketchup was our first fake blood, and Heinz turned that fun memory into something big. Their Tomato Blood became one of the coolest Halloween marketing campaigns ever. By using humor, childhood memories, and social media, Heinz made ketchup a Halloween favorite.
How Did the Heinz Halloween Marketing Campaign Work?
Heinz noticed that people often joked about ketchup looking like blood, so they turned it into a holiday theme. They launched special bottles and costume kits and worked with a vegetarian vampire character named Toby. The campaign quickly went viral, reaching over 5 billion views on TikTok.
- Heinz laughed at itself in a fun, clever way.
- Creative product descriptions like “57 blood types” fit the spooky Halloween theme.
- Fans used Heinz Tomato Blood for costumes and shared their looks online.
This Halloween campaign proves that even a simple product like ketchup can become a star with creativity and a sense of humor!
2. Fanta: Summon What You Wanta
Fanta’s Halloween marketing campaign achieved excellent results. Working with Warner Bros., Fanta introduced a limited-edition Haunted Apple flavor and updated its classic flavors with Halloween packaging that showed popular characters from the film. Fans could scan a QR code on each can to access special online content and even win movie tickets. The campaign fit the Halloween season well, using creativity and nostalgia to connect with consumers in a fun way.
How Did the Fanta Halloween Marketing Campaign Work?
This Halloween campaign created excitement by blending nostalgia, limited-edition products, and interactive experiences. The company redesigned its cans with Beetlejuice-themed artwork and introduced a new haunted apple flavor. Each can feature a QR code that enables customers to access exclusive digital content and activities. By timing the Halloween campaign with the release of the Beetlejuice sequel, Fanta connected with longtime fans and new customers, boosting both interest and sales.
In short, timing, brand alignment, and interactivity were the pillars of this successful Halloween campaign. The nostalgic connection to the Beetlejuice film resonated particularly with Gen Z, who craves a mix of nostalgia and novelty.
3. IKEA: Monsters Not Included
IKEA’s 2023 Halloween campaign tapped into the common childhood fear—monsters hiding in the bedroom—to grab attention. The ad created a sense of fear with dark shadows and low lighting. Then, this Halloween ad gave viewers a sense of relief when the light was turned on, making the room feel safe. This approach helped show IKEA as a trusted brand for families, combining stylish furniture with a comforting feeling of security.
How Did the IKEA Halloween Marketing Campaign Work?
This campaign used familiar horror movie tropes to build suspense, but it quickly defused that tension with reassurance, reinforcing IKEA’s brand as a safe and trustworthy choice for families. The ad’s clever use of suspense and humor made it both memorable and emotionally resonant, perfectly timed for Halloween.
- KEA leveraged its core values — safety and family — to create a Halloween campaign that offered comfort rather than fear.
- The use of shadowy lighting and eerie visuals built suspense, only to be quickly contrasted by warm, reassuring lighting that conveyed a sense of safety.
- The ad tapped into a common family concern — safety from spooky elements — and reassured consumers that IKEA products provide a secure, family-friendly environment.
4. Haribo: Treat Line
Haribo’s 2024 Halloween campaign, called “Treat Line,” tackled a common problem in the UK: running out of sweets while trick-or-treating.
To address this, Haribo teamed up with GoPuff, an instant commerce company, to launch the UK’s first ‘sweets emergency service.’ In select cities such as Bristol, Birmingham, and London, people could have free Haribo packs delivered to their homes. This creative, timely idea resonated with parents, especially since research showed that 70% believed it was essential to get Halloween right.
How Did the Haribo Halloween Campaign Work?
Haribo’s campaign succeeded by tackling a common Halloween problem for parents: running out of candy. Teaming up with GoPuff, they delivered treats straight to homes in big cities, providing a quick and easy fix. Their practical approach, combined with humor, made Haribo stand out as a reliable choice for Halloween treats. Here are the clever moves that made this Halloween campaign come to life:
- The campaign focused on a real problem: running out of candy.
- The collaboration with GoPuff ensured a smooth and efficient delivery service.
- By combining localized in-person activations with social media engagement, Haribo generated buzz without incurring high upfront costs.
5. Bailey’s: Witches
In 2021, Bailey’s brought a fresh spin to Halloween marketing by partnering with drag queens Tia Kofi, Veronica Green, and Asia Thorne. Inspired by the popularity of drag culture, Bailey casts the queens as glamorous witches in a sleek 20-second TV ad.
These witches didn’t cast spells but created delicious Halloween-themed Baileys cocktails with their magic wands. The campaign extended to social media, where the queens shared ‘how-to’ videos for making Halloween Baileys drinks. With an inclusive focus on the LGBTQ+ community and strong partnerships, this Halloween campaign redefined Bailey’s as a year-round brand.
How Did Bailey’s Halloween Ad Work?
This campaign worked by tapping into the creative, fun, and inclusive world of drag culture. Bailey’s made a strategic move by partnering with popular drag queens to create engaging “how-to” cocktail videos. The campaign included a TV ad that positioned the brand as part of Halloween festivities. At the same time, real-world activations—such as murals and an event at Tonight Josephine—amplified the message. By partnering with the LGBTQ+ community and ensuring the campaign’s authenticity, Bailey’s established itself as one of the most successful holiday marketing campaigns.
By collaborating with drag queens, Bailey’s connected with a key cultural movement, ensuring the campaign was authentic rather than performative. It also resonated with the LGBTQ+ community, enhancing the brand’s relevance.
- Working with influential drag queens made the campaign more noticeable. These queens were featured in the campaign and helped shape its creative direction, bringing new energy and making the message more relatable.
- Bailey’s used social media influencers with large followings to create “how-to” content for Halloween Baileys cocktails, engaging the audience directly and building excitement around the product.
6. Elf: Divine Skintervention
e.l.f. made a splash with its Halloween ‘Sin-fluencer’ campaign. The brand used humor to label bad skincare habits as ‘sins. Comedian Megan Slater starred as a mischievous sin-fluencer, tempting viewers to make mistakes like sleeping in makeup or popping pimples. The solution was e.l.f.’s Holy Hydration product as the ‘skincare salvation’ people are looking for.
How Did the e.l.f. Halloween Marketing Campaign Work?
This campaign used humor to make bad skincare habits feel lighthearted and approachable instead of shameful. By personifying the problem with the sin-fluencer character, e.l.f. turned a potentially uncomfortable topic into something fun and memorable. It was a smart way to drive engagement while subtly pushing sales—a great example of how Halloween advertising can connect with a younger audience entertainingly and effectively.
Key Strategies That Helped This Campaign Work
- By turning bad skincare habits into “sins” and personifying them through a devilish character, e.l.f. made skincare much more relatable and approachable for Gen Z, who often feel overwhelmed by beauty standards.
- Working with Megan Slater helped the campaign stand out. Her sharp comedic timing and memorable character made the campaign engaging and easily shareable on social media, especially among younger audiences.
- The interactive landing page that encouraged users to confess their sins was a brilliant way to engage customers and learn about their skincare habits. It kept things fun while linking the message directly to product recommendations.
7. Bacardi: Terrifyingly Good
Bacardi made Halloween extra fun with one of the coolest Halloween social media campaigns of the year. Inspired by old horror movies, the brand created two short Halloween ads, “Blood Moon” and “The Zombie,” showcasing its glow-in-the-dark bottle. They also shared spooky music on Spotify and fun Snapchat filters, getting everyone excited and ready for Halloween.
How Did the Bacardi Campaign Work?
Bacardi’s campaign went viral by blending spooky fun with creative, shareable content. The brand turned its glow-in-the-dark bottle into the star of the show, featuring it in short, movie-inspired videos that felt straight out of a classic horror flick. To make the experience even more exciting, Bacardi added a spooky Spotify playlist and a fun Snapchat filter that fans could play with—making it one of the most brilliant Halloween marketing campaign ideas of the year.
- Start with a fun hero product—like the glow-in-the-dark bottle—and share quick, easy cocktail how-to videos.
- Use Snapchat filters or playlists to get fans engaged and encourage sharing.
- Offer cocktail guides or playlists to keep audiences entertained even after they see the ads.
8. Angel Soft: Toilet Paper Mummy
Angel Soft’s “Toilet Paper Mummy” was one of the most creative and family-friendly Halloween marketing campaigns of the year. Aimed at busy parents, it offered a quick, affordable, and fun costume idea using something found in every home—Angel Soft toilet paper. With the help of the brand’s lovable characters, Angel and Jorge, the campaign proved that Halloween marketing campaign ideas don’t have to be complicated or costly.
How Did Angel Soft’s Halloween Marketing Campaign Work?
The campaign quickly gained attention by combining humor, nostalgia, and fun. Celebrity moms shared photos of their kids dressed as paper mummies using toilet paper. Here are some strategies that helped make the campaign a big success:
- The brand turned something everyone has at home into a fun and easy Halloween costume idea.
- Angel Soft worked with popular mom influencers to help more people see and trust the campaign.
- The ad invited families to post pictures of their own mummy costumes online.
- It used humor and family fun to make the campaign feel warm, friendly, and memorable.
9. Maybelline: Halloween in the Concrete Jungle
Maybelline’s Halloween campaign went wild with a cool theme called “Concrete Jungle.” Instead of the usual ghosts or witches, the brand invited people to show their wild side with animal-inspired makeup looks. What made this campaign different from other Halloween marketing campaigns was its interactivity.
The brand shared easy online tutorials and fun Snapchat filters so fans could test the looks before trying them in real life—making Halloween makeup fun, creative, and high-tech.
How Did Maybeline’s Halloween Marketing Campaign Work?
Maybelline’s “Concrete Jungle” Halloween campaign was a big hit because it mixed beauty, creativity, and technology in a fun way. The brand invited fans to try cool animal-inspired makeup looks—like cheetah, butterfly, and zebra styles—using AR filters and online tutorials. The campaign showed that Maybelline makeup could last through even the wildest Halloween parties.
- It used Snapchat filters and Bitmoji features so fans could try makeup looks virtually.
- Maybelline worked with Pinterest to boost engagement, resulting in five times the usual number of interactions.
- This Halloween campaign doubled return on ad spend and attracted new and returning shoppers.
- The ad highlighted that Maybelline’s makeup is long-lasting and perfect for Halloween fun.
10. brandID: Monetize Your Spooky Content
brandID is an all-in-one online platform that enables content creators and influencers to monetize their influence and sell digital products—videos, PDFs, templates, and even memberships — without the hassle of shipping or managing inventory. For Halloween, we’re running a special campaign with zero platform fees—offering a 0% commission week from October 25 to November 1, 2025, meaning sellers keep 100% of their earnings while reaching a global audience.
Their Halloween campaign encourages creators to monetize their Influence and turn their Halloween ideas into best-selling digital products, highlighting brandID’s simple setup and 100% profit retention. Creators are invited to register, create a digital storefront, and share links to earn commission-free.
How Does the brandID Halloween Marketing Campaign Work?
This Halloween, brandID offers creators, brands, and SMBs a way to monetize seasonal content and products without platform fees. The brandID link-in-bio storefront simplifies selling Halloween-themed digital products and memberships, with no hosting or technical expertise required. Here’s how brandID is helping content creators and influencers turn Halloween into their most profitable season yet:
- Commission-Free Week: Creators, brands, and SMBs can sell Halloween-themed digital products and take payments with absolutely zero platform commission for an entire week, keeping 100% of the earnings.
- Earn up to 75% commission by promoting top affiliate products on brandID. Simply sign up for free on the brandID, add, and start earning!
- Easy & Quick Online Store Setup: Quickly create your unique online store to showcase your products, affiliate links, and share them with your audience across social media platforms.
- Maximized Earnings: With zero fees for a limited time, creators can maximize their earnings by promoting digital products, such as Halloween recipes or affiliate items.
- Limited-Time Halloween Offer: Don’t miss this limited Halloween promotion! BrandID’s commission-free week from October 25 to November 1 is a great chance for content creators to monetize their Halloween products and content.
Winning Strategies for Halloween Marketing Campaigns
Looking to make your brand stand out this Halloween? Effective marketing goes beyond pumpkins and cobwebs. The most memorable Halloween marketing ideas connect with people and encourage creativity. Here are some proven strategies to boost your Halloween campaign and keep your audience interested.
1. Start the Halloween Fun Early
Getting the timing right can make a big difference. Start your Halloween marketing campaigns early, before the competition. Launching ahead of time helps you catch eyes first. If you’re also exploring online business ideas, early planning gives you more time to connect with customers, build excitement, and boost sales.
2. Use Funny & Catchy Hooks
Words like “kill,” “blood,” or “death” can sometimes cause your ads to be blocked. Try using puns, jokes, or fun Halloween themes to keep things light and avoid problems with ad rules. Creative Halloween marketing campaigns mix imagination and strategy to help you reach more people.
3. Make People Feel Something
The best Halloween marketing campaigns focus on emotion, not just the product. Think of IKEA’s monster ad or Fanta’s Halloween movie tie-ins. Both Halloween advertising strategies made people smile and feel nostalgic. When your story connects emotionally, your brand sticks in people’s minds.
4. Let Your Fans Join the Campaign
Halloween is all about creativity and sharing! Encourage fans to show off their costumes, decorations, or spooky recipes using your brand. Host contests or DIY challenges to spark participation. When customers post their own photos, your Halloween marketing campaigns spread faster—and that’s where the real magic happens.
5. Boost Sales with Limited-Time Offers & Countdowns
One of the best Halloween marketing ideas is to make people feel like they need to act fast. You can do this by adding countdown timers to your landing pages or social media posts for limited-time Halloween sales. This strategy makes shopping feel exciting and urgent. Big brands like Sephora and Amazon use this trick by running quick flash sales and limited deals during Halloween to grab attention and boost sales.
6. Personalize Your Halloween Campaigns
Successful Halloween brands make their messages feel personal and fun. By tracking what customers search for, buy, or leave in their carts, they can send special offers that match their potential customers’ interests. This personalized approach in Halloween marketing campaigns helps brands grab attention, sell more, and make customers feel noticed and appreciated.
Conclusion
From ketchup-turned-fake-blood to glow-in-the-dark bottles and mummy costumes, these creative Halloween campaigns prove that the best ideas blend humor, nostalgia, and innovation. Whether it’s IKEA’s family-friendly storytelling or Maybelline’s tech-driven makeup fun, each brand found unique ways to connect emotionally and inspire participation during the spooky season.
brandID has a special Halloween offer for aspiring influencers, content creators, and affiliate marketers. From October 25 to November 1, 2025, you can earn money from your content without any platform fees and keep all your earnings. You can also earn up to 75% commission on top Halloween affiliate products featured on brandID. It’s simple to set up your own digital storefront, and there are no platform fees during the Halloween campaign. This is a limited-time offer. Start building your Halloween storefront with brandID today and see your ideas grow.
