How to Sell Stickers Online: Step-by-Step Guide

What if the doodles in your notebook could turn into a $5,000-a-month business?

Believe it or not, in 2025, selling stickers isn’t just a side hustle anymore. In fact, it’s becoming quite profitable—and from a revenue perspective, it’s highly lucrative for creators, artists, and entrepreneurs who want to monetize their creativity. 

Since stickers can be hand-drawn or digitally designed, they also show how simple it can be to sell digital products that people love using for personalization—whether on laptops, water bottles, phone cases, or more.

But the primary challenge artists face is figuring out how to stand out in such a fierce market and how to build a successful, thriving sticker business. In this blog, we’re going to show you step by step how you can create and sell stickers.

What You Need to Start Selling Stickers

In contrast to what most creators believe, starting your sticker business absolutely has nothing to do with big budgets or fancy offices.

What I’m trying to mention is that it can all start with a simple idea—a sketch on your table while enjoying your coffee or the thought that your design could make someone smile. But how do you turn that spark into real sales? Let’s go step by step.

1. Design Tools

Every sticker seller starts somewhere, and most begin with the tools they already have:

• Beginner-friendly 

Beginner-friendly tools like Canva make it easy to design stickers without advanced skills. If you’re already using Canva, you might also be interested in how to sell Canva templates as another passive income stream.

• Advanced

If you are looking to create an eye-catching sticker that easily grabs your audience’s attention, and no matter how big or small it gets, it doesn’t lose its quality, I would say you should use Adobe Illustrator to design professional vectors.

2. Printing Options

When it comes to printing your stickers, you’ve got a few easy routes to pick from:

• Home printer 

If you’re just starting out, the easiest way to dip your toes in is by using a home printer with vinyl sticker paper. It keeps costs low and gives you full control, which is perfect for testing designs or producing small batches. The downside is that it’s harder to keep up with larger orders, and the print quality can fall short.

• Print-on-demand services

Another way to go is through print-on-demand services like Printful or Sticker Mule. They handle the printing and shipping for you, so you don’t need to stockpile stickers at home. The quality is reliable, and you can scale up quickly without the extra hassle.

• Local print shops

Finally, if you’d rather see your stickers come to life in person, local print shops are a solid option. They usually turn orders around quickly, offer higher-end finishes, and let you play around with different materials to make your designs stand out.

3. Packaging & Shipping Basics

All you need are solid envelopes or rigid mailers to prevent bending, plus a touch of branding—like a thank-you card or custom packaging—to stand out in a crowded market.

💡Bonus Tip: You don’t need to be a pro designer or invest thousands to launch your sticker business. With just a few tools and some creativity, you can start selling stickers quickly and effectively.

How to Sell Your Stickers 

Here’s your roadmap to building a sticker business that actually makes money:

1- Find Your Niche

As a creator or entrepreneur, the first thing you should consider is your ideal target audience. You need to understand their interests so you can create customizable, relatable stickers that are likely to capture their attention. 

While targeting the most relevant audience in your niche and designing based on their preferences, you also build loyalty by focusing on a specific segment that shares similar interests.

2- Choose Your Sticker Designs

After identifying your niche and understanding their interests, you should start designing. Begin by using beginner-friendly tools such as Canva, and once you’ve mastered those, you can move on to more advanced vector tools like Adobe Illustrator. Regardless of the design tools you use, focus on styles and themes that truly resonate with your target audience.

3. Choose the Right Platform

Where you sell will directly affect your visibility, profits, and control—so choose wisely.

• brandID: If you’re looking for a platform that’s simple to use and lets you showcase all your digital products, brandID is an ideal choice. It also makes it easy to sell across multiple channels while keeping everything organized in one central dashboard. On top of that, features like instant payouts, product bundling, subscriptions, tipping, and affiliate marketing give you plenty of ways to earn money and grow your business.

• Etsy: Etsy is a large marketplace primarily for handmade, vintage, and custom items, with many active buyers. If you’re thinking about Etsy as your starting point, check out our full guide on how to sell digital downloads on Etsy to learn how to maximize sales there.
• Shopify: An ecommerce platform that allows sellers full control over their online store, including design, branding, and customer experience. It requires account setup, monthly subscription fees, and seller-driven marketing efforts.
• Redbubble / Print-on-Demand: A platform where sellers upload designs and the print-on-demand service handles production, shipping, and customer service. Sellers set profit margins but have limited ability to customize branding or customer interactions.

Why brandID Is the Best Choice

Choosing the right platform to sell your stickers is undoubtedly one of the most important factors to keep in mind, as it can directly determine whether you build a successful, thriving business or end up disappointed. brandID is a modern platform that provides creator-focused solutions, addressing many of the common pain points sellers face on traditional e-commerce platforms.

• Unlike traditional marketplaces like Etsy, where you compete in crowded listings and face various fees, brandID offers a fully branded storefront so your customers engage directly with your unique brand, not a marketplace ecosystem.
• Unlike Shopify, which provides full control but requires significant setup and marketing effort, brandID simplifies the process by integrating multi-channel selling, instant payouts, and built-in marketing tools—so you focus more on creativity and scaling.
• Unlike print-on-demand marketplaces such as Redbubble, where creators have limited control over branding and customer relationships and cannot access customer data, brandID allows you to own your audience fully, customize your storefront, and track sales analytics in one centralized dashboard.
• brandID supports bundling, subscriptions, affiliate programs, and tipping, empowering you to diversify income streams and build recurring revenue—features uncommon or complex to replicate on other platforms.

4- Market Your Stickers

So far, we have identified our target audience, designed attention-grabbing stickers, and chosen the right platform to sell them. What you should focus on next is promoting your stickers and reaching more people who might be interested in your products.

There’s no denying that social media platforms like Instagram and TikTok are ideal for showcasing your designs through engaging visuals and compelling stories. If you want to maximize TikTok specifically, read our guide on how to make money on TikTok as a creator.

At the same time, what really sets your shop apart is having product listing titles and descriptions that are optimized for SEO, helping your stickers reach the right audience.

Conclusion

Stickers are one of the simplest, most fun, and most profitable ways to monetize creativity in 2025. Whether you’re an artist, a content creator, or someone just testing the waters of e-commerce, the opportunity is massive.

But the truth is — your success depends less on your designs and more on the platform you choose. Don’t waste months building on marketplaces that eat away at your profits. With brandID, you can launch your sticker shop today, keep more of what you earn, and unlock powerful monetization tools (bundles, subscriptions, upsells) that competitors simply don’t offer.

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